Over the 15th to 17th October 2025 period, Google experienced a notable spike in search-ranking volatility. Analysts tracked a significant movement across SERPs, which has implications for businesses of all sizes and especially for performance-driven agencies like
Recent data from AlsoAsked (as reported by SERoundtable) shows a major shift: 38% of responses in Google’s People Also Ask boxes are now flagged as Ai-generated. That’s nearly double the ~18% recorded just months ago. In practice:
There’s a new (albeit somewhat speculative) development in Google’s inner workings: the so-called Google Goldmine Scoring System. Uncovered partly through a data leak and further explored by SEO consultants, it reveals how Google may be evaluating page
Over the past couple of days, the SEO community has been abuzz. Many are reporting significant ranking fluctuations across Google search results, especially from 7–8 October. While it’s hard to pin down exactly what’s behind the movements,
Google is experimenting with something that could rattle up the usual SEO playbook: Ai-generated descriptions for search results. In some tests, Google isn’t just summarising snippets, it’s replacing the meta descriptions you (or your team) painstakingly wrote
In typical Google Search fashion, change is coming, and fast. Google is reportedly experimenting with a tweak to its Ai-powered “Overview” boxes, turning the “Show More” button into a gateway to full Ai Mode. This subtle shift
Google has recently upgraded its AI Mode to deliver more visual, image-driven responses, not just text. This shift could change how your audience searches, browses, and expects results. As a digital business (whether you’re a retailer, a
Google is evolving. Its Ai-powered systems, such as Gemini (and other generative / large-language-model based layers), are now surfacing “Ai Overviews” (sometimes called “featured answers” or “Ai summaries”) that can answer user queries directly in results, reducing
If you’ve ever snapped up a domain that once housed someone else’s site, you may have wondered: does a domain’s past life haunt its future? According to Google’s John Mueller, yes, occasionally. But before you panic, he
Markham Erickson, Google’s VP of Government Affairs and Public Policy, recently told The Verge that search behaviour is shifting. Instead of relying solely on the traditional “10 blue links,” people are increasingly looking for Ai-generated overviews that
Google has rolled out major updates to tackle spam and low-quality content in Search, aiming to surface more genuinely useful information while filtering out pages built purely to game rankings. Every day, billions of people use Google
Google’s former Search Liaison, Danny Sullivan, has stressed that search engine optimisation hasn’t fundamentally changed, it’s still about delivering value to people. Speaking at WordCamp US, Sullivan explained that the core principles behind SEO apply just as
Google has rolled out its first spam algorithm update of 2025, which went live in August. Officially described as a “normal spam update,” this rollout is routine but far from trivial. For site owners, SEOs, and publishers,
Over the past several weeks, we’ve been closely monitoring the fluctuations in Google’s search rankings, and the trends have been anything but predictable. Not long ago, a period was highlighted where volatility seemed to ease, suggesting a
Google’s June 2025 Core Update was rolled out from 30 June to approximately 17 July, a span of about 16 days and 18 hours. Labelled a "regular update," its goal was explicit: to surface more relevant, satisfying
Let’s cut through the noise: If your site isn’t ranking, you’re probably shooting yourself in the foot somewhere. SEO isn’t a dark art, but it is brutal to those who get it wrong. Google doesn’t care about
There are reports on the BlackHatWorld forums about problems with the Google Indexing API. Some users claim that while Google confirms successful API calls, their content still isn't being indexed. Others believe the issue lies either with
Last week, a reader of SEOroundtable asked if they would poll the public to see how the most recent Google search algorithm update, the August 2024 core update, affected them. So they encouraged readers to conduct a
If you're aiming to have your links appear in Google's new AI Overviews within search results, the key is to rank well organically on Google. According to a recent report, achieving a strong organic ranking significantly increases
Google is reverting to its traditional pagination bar for search results, replacing the continuous scroll feature. As of yesterday, continuous scroll is no longer available on desktop, and the mobile search version will follow this change in
