Google SEO

We have been offering SEO services for over twenty years, in fact we were one of the first google seo companies in the UK! Our main concentration has always been Google. We offer tailored SEO techniques meant especially to compete for the top position on Google’s page one. Our SEO team strives to position your website at the top of search results. We specialise in boosting sites that have dropped rankings due to Google updates.

Why Google?

Largest market share

Google dominates the search engine market with over 90% of the global search engine share, 93% in the UK. By focusing on Google, you tap into the largest audience, ensuring more visibility and traffic to your website.

Advanced algorithms & tools

Google provides sophisticated algorithms and a range of tools like Google Analytics, Google Search Console, and Google Ads. These tools help you monitor your performance, improve SEO, and better understand user behaviour, all of which contribute to higher rankings and more targeted traffic.

Higher trust & credibility

People often perceive websites that rank well on Google as more credible and trustworthy. Google’s stringent guidelines and ranking factors encourage high-quality content and user experience, which can enhance your site's authority and reputation in your industry.

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Google dominates 93% of UK traffic online

When they are ready to buy, your clients search for companies similar to yours on Google.
75% of people never browse past the first page, so if your website doesn’t rank on page one, your chances of making a sale significantly decrease.

Search engine optimisation (SEO) improves your website’s ranking for the search terms you want to appear for.

People are always searching for services and products no matter the time of day, and this is why organic traffic is best. On Google, organic traffic generates more clicks than any other sort of advertising.

Google SEO services UK

Why choose iCONQUER for Google SEO?

  1. Top rankings: Professional SEO can get you in the top 10 on search engines, making your business more visible to potential customers.
  2. Proven success: We have many positive reviews showing we’re one of the best SEO companies in the UK.
  3. Quality over cheap: While cheap options exist, investing in quality SEO pays off with better long-term results.
  4. Easy access: We offer online appointments, making it simple to start with an online consultation.
  5. Full-service SEO: We provide a detailed list of services, including keyword research, on-page optimisation, content creation, and backlink building.

Best practices

Discover proven strategies and expert tips to help your website rank higher on Google and drive more organic traffic.

Optimise for user intent

Understand your audience’s needs and create content that directly addresses them. Google rewards high-quality, relevant content aligned with user intent.

High-quality backlinks

Earning backlinks from reputable websites signals to Google that your content is credible & authoritative. Focus on building natural, high-quality links.

Mobile experience

Google prioritises sites that load quickly and provide a seamless mobile experience. Make sure your website is optimised for speed and mobile-friendliness.

Mistakes to avoid

  • Keyword stuffing: Overloading your content with keywords in an unnatural way can harm your rankings. Focus on writing for the user and naturally incorporate relevant keywords

  • Neglecting mobile optimisation: with mobile-first indexing, Google prioritises mobile-friendly websites. Lower rankings and a poor user experience may result from your site’s lack of mobile optimisation.

  • Ignoring quality content: Content is still king. Avoid using low-quality, thin content that doesn’t provide value. Google favours in-depth, informative, and well-structured content that satisfies searchers’ intent.

The importance of Google’s algorithms

Staying on top of Google’s algorithm updates is essential for maintaining strong search rankings. These updates focus on content quality, user experience, backlinks, and site performance. Ignoring them can harm your rankings, while adapting your SEO strategy keeps your site competitive. For example, Core Web Vitals highlight speed and interactivity, and the Helpful Content update rewards genuinely useful content. Staying informed ensures your site remains visible and aligned with Google’s priorities.

FAQ's

Your Google SEO questions answered

Can you do Google SEO yourself?

Yes, you can implement basic SEO strategies yourself, such as optimising content, using keywords, and improving the site’s speed. However, SEO is an ongoing process that requires technical expertise, competitor analysis, and staying updated with Google’s algorithm changes. An experienced SEO company has the tools, knowledge, and resources to deliver better, long-term results, helping you rank higher and drive more traffic efficiently.

SEO is a long-term strategy, and results typically take a few months to show. While some changes, like technical optimizations, may have an immediate impact, ranking improvements for competitive keywords often take 3-6 months or more.

No, Google Ads doe not directly impact organic search rankings. However, running ads can drive traffic to your website, potentially increasing engagement and brand awareness, which may indirectly benefit SEO.

Google makes thousands of updates to its search algorithm every year, including several major ones that can significantly impact rankings. Staying informed about these updates is essential to maintaining and improving your search rankings.

Yes, you can implement basic SEO strategies yourself, such as optimising content, using keywords, and improving the site’s speed. However, SEO is an ongoing process that requires technical expertise, competitor analysis, and staying updated with Google’s algorithm changes. An experienced SEO company has the tools, knowledge, and resources to deliver better, long-term results, helping you rank higher and drive more traffic efficiently.

SEO is a long-term strategy, and results typically take a few months to show. While some changes, like technical optimizations, may have an immediate impact, ranking improvements for competitive keywords often take 3-6 months or more.

No, Google Ads doe not directly impact organic search rankings. However, running ads can drive traffic to your website, potentially increasing engagement and brand awareness, which may indirectly benefit SEO.

Google makes thousands of updates to its search algorithm every year, including several major ones that can significantly impact rankings. Staying informed about these updates is essential to maintaining and improving your search rankings.