PPC Marketing

Landing Page

Original price was: £250.00.Current price is: £165.00.

Responsive design
Conversion capture
Versatile for any campaign
2 design revisions
Full integration or upload

Quantity:

Social Ads

Original price was: £945.00.Current price is: £675.00./Month

Platform selection
Social media advertising setup
Hashtag and keyword research
Content creation
Engagement strategy
Ad bid management
Conversion analysis
Competitor social media analysis
Performance reporting

Quantity:

Search PPC

Original price was: £1,000.00.Current price is: £825.00./Month

Keyword research for PPC
Ad copy creation
Landing page optimisation
Audience targeting
Bid management
Ad extensions
Remarketing campaign
Display ad creation (optional)
Competitor analysis for PPC
Performance reporting

Quantity:

PPC (Pay-Per-Click) marketing is the fastest way to get your business in front of the right customers—instantly. Instead of waiting months for organic traffic, PPC puts your website at the top of Google immediately, driving high-quality leads and sales to your business.

How Does it Work?
With PPC, you only pay when someone clicks on your ad, meaning every penny goes towards real potential customers. You choose the keywords your audience is searching for, and your ad appears right when they need your product or service.

PPC marketing is one of the most powerful tools to increase visibility, drive sales, and stay ahead of the competition. Don’t let your competitors take your customers, let’s launch your PPC campaign today!

What are the benefits?

Instant results

Start getting traffic and leads today, not months from now.

Target the right customers

Show your ads to people who are already searching for what you offer.

Full control & flexibility

Set your budget, tweak your ads, and optimise for maximum ROI.

Check out our Other Services

Key elements of PPC marketing

Keyword bidding: Keyword bidding is the process by which advertisers select and bid on specific keywords and phrases that potential customers are using in their search queries. By choosing keywords that are highly relevant to your products or services, you ensure that your ads appear when users are actively searching for what you offer. Each time a user clicks your ad, you pay a fee, making it essential to bid strategically.

Why it matters:
By capturing high-intent traffic, effective keyword bidding ensures that your ad budget attracts users who are most likely to convert. Balancing bid amounts with keyword relevance and competition can optimise your ad spend and improve your campaign’s performance.

2. Ad auctions: An ad auction is an automated process that occurs every time a user performs a search. It determines which ads appear on the search results page and in what order. When a user searches for a keyword, the search engine evaluates all the ads bidding on that keyword. The auction considers factors such as your bid amount, the quality of your ad, and other performance metrics. The combination of these factors determines your ad’s position and visibility.

Why it matters:
Understanding the dynamics of ad auctions is crucial because it influences the exposure your ads receive. A well-optimised ad, even with a lower bid, can outperform competitors by achieving a higher Quality Score, ensuring that your ad reaches the right audience at the right time.

3. Quality score: Quality Score is a rating given by search engines like Google that reflects the relevance and quality of your keywords, ad copy, and landing pages. This metric is calculated based on various factors, including the click-through rate (CTR), ad relevance to the search query, and the user experience provided by your landing page.

Why it matters:
A higher Quality Score can lead to better ad placements and lower costs per click, as search engines reward ads that offer a valuable, relevant experience to users. Focussing on improving your quality score by optimising your ad content and landing pages not only enhances your visibility in ad auctions but also contributes to a more cost-effective and successful PPC campaign.

These key elements work together to create a robust PPC strategy that drives targeted traffic, improves ad performance, and ultimately delivers better ROI for your advertising spend.

Best practices for effective PPC marketing

Implementing these three best practices will empower you to create a more efficient, targeted, and profitable PPC marketing strategy.

Thorough keyword research and selection

Identify high-intent, relevant keywords and continuously refine your list to target your ideal audience and drive qualified traffic.

Effective ads and landing pages

Craft persuasive, clear ad messages and ensure your landing pages provide a seamless user experience that encourages conversions.

Monitoring and optimisation

Monitor your performance, test different ad versions, and adjust your bids, keywords, and content to boost ROI and efficiency.

PPC marketing mistakes to avoid

Even the best PPC campaigns can underperform if common mistakes are overlooked. Avoid these traps to maximise your ad performance and ROI.

Neglecting keyword research
Failing to target the right keywords can lead to wasted ad spend and low conversions. Invest time in researching high-intent keywords that align with your audience’s search behaviours to attract the right traffic.

Ignoring ad relevance and quality score
If your ads aren’t relevant to search queries, they’ll rank lower and cost more per click. Focus on writing compelling ad copy and ensuring your landing pages align with user intent to improve quality scores and ad performance.

Set-and-forget approach
PPC campaigns require ongoing optimisation. Regularly analyse performance metrics; test different ad variations; and adjust bids to refine your strategy and stay ahead of the competition.

Can algorithm updates effect your PPC marketing campaign?

Yes, Google algorithm updates can impact PPC marketing, although not in the same way they affect organic search (SEO). Here’s how:

1. Quality score changes
Google’s updates can refine how Quality Score is calculated, affecting ad rankings and cost-per-click (CPC). If an update shifts how Google evaluates landing pages or ad relevance, it may require adjustments to your PPC strategy.

2. Search intent and keyword performance
Algorithm updates often change how Google interprets user intent. Some keywords may become more competitive or show shifts in performance, requiring continuous monitoring and optimisation.

3. Ad placement and visibility
Updates to Google’s ad ranking system or bidding algorithms can influence which ads appear at the top of search results, potentially increasing CPC or lowering visibility for underoptimised campaigns.

Your PPC marketing questions answered

Is PPC the same as SEM?

Not exactly. PPC (Pay-Per-Click) is a form of online advertising where advertisers pay for each click on their ads. SEM (Search Engine Marketing) is a broader term that includes both PPC and SEO (Search Engine Optimisation). PPC is a key component of SEM, but SEM also includes organic search strategies.

Does PPC make money?

Yes, when done correctly, PPC can generate significant revenue. By targeting high-intent keywords and optimising ad campaigns, businesses can drive qualified traffic that converts into sales. The key to making money with PPC is effective strategy, continuous optimisation, and proper budget management.

Should I do PPC or SEO first?

It depends on your goals. PPC delivers immediate traffic and results, making it ideal for businesses looking for quick wins. SEO takes longer to build momentum but provides long-term benefits. Many businesses use both, with PPC driving instant traffic while SEO builds a sustainable online presence over time.

Is PPC still worth it?

Absolutely. PPC remains one of the most effective digital marketing strategies. It allows businesses to reach targeted audiences quickly, control budgets, and track performance in real time. With the right strategy, PPC can provide a strong return on investment (ROI) and complement other marketing efforts.

Our PPC marketing package

What we will do for you

Campaign strategy development: Creation of a customised PPC strategy tailored to maximise your ROI.
Keyword research for PPC: Identification of high-intent, cost-effective keywords to target relevant audiences.
Ad copy creation: Crafting compelling, high-converting ad copy for platforms like Google Ads, Microsoft Ads, or social media.
Landing page optimisation: Design and optimisation of landing pages to align with ad campaigns, ensuring high conversion rates.
Audience targeting setup: Configuration of precise audience segments (e.g., demographics, interests, behaviours) to optimise ad delivery.
Bid management strategy: Implementation of automated and manual bidding strategies (e.g., CPC, CPM, CPA) to maximise budget efficiency.
Ad extensions implementation: Addition of ad extensions (e.g., site links, callouts, structured snippets) to enhance ad visibility and click-through.
Remarketing campaigns: Setup of remarketing ads to re-engage website visitors and increase conversions through tailored messaging.
Display Ad creation: Design of visually appealing display ads for Google Display Network or social media platforms to boost brand awareness.
Competitor analysis for PPC: Analysis of competitors’ PPC strategies, including keywords, ad copy, and budgets, to identify differentiation.
Geo-targeting optimisation: Configuration of location-based targeting to focus ads on specific regions or local markets for maximum relevance.
A/B testing plan: Execution of A/B tests for ad copy, visuals, and landing pages to identify top-performing campaigns.
Performance tracking setup: Integration of tracking tools to monitor clicks, conversions, and cost-per-acquisition (CPA).
Performance reporting: Detailed monthly reports summarising PPC metrics like impressions, clicks, conversions, and ROI.
Budget allocation strategy: Recommendations for optimal budget distribution across campaigns and platforms.
Detailed strategy report: A comprehensive document outlining the PPC methodology, including keyword strategies, approach, and tracking plan.

What we need from you

Website URL: The URL of your website or landing pages for ad integration and analysis.
Target audience: Details about your target demographic, including interests and behaviors, to refine ad targeting.
Business goals: Specific objectives (e.g., increase leads, boost sales, or enhance brand visibility).
Preferred keywords (optional): Any specific keywords or phrases you want to targe).
Competitor URLs (optional): URLs of competitors’ websites or ads for strategy comparison.
Access details: Access to your ad platform accounts, website CMS, and analytics tools.
Budget information: Your preferred daily or monthly PPC budget to guide campaign setup.

If you don’t have specific goals, keywords, or budget details, provide us with your website URL and business information, and we’ll conduct thorough research to develop a customised PPC marketing strategy.