Google has officially launched its May 2026 Core Update, and websites across multiple industries are already seeing ranking movement. The rollout began on 21 May and is expected to continue for around two weeks. For businesses that
Google has officially launched its May 2026 Core Update, and websites across multiple industries are already seeing ranking movement. The rollout began on 21 May and is expected to continue for around two weeks. For businesses that
For the past year, the SEO industry has been flooded with bold claims about how to rank in AI search. New terms such as GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) have appeared almost overnight,
Google has confirmed a significant change to how search query data is presented in Google Ads. Search query reports may no longer reflect the exact terms users type into Google. Instead, advertisers are increasingly seeing interpreted or
Google search rankings are shifting again, and many website owners are already seeing sharp movement in traffic, keyword positions and visibility. According to on-going industry tracking and SEO community discussions, Google Search volatility increased heavily throughout late
Google Search is changing faster than many businesses expected. AI Overviews are already appearing in search results across countless industries, while AI Mode is pushing Google further towards a conversational search experience. For businesses that rely on
Google has reported another strong quarter, with advertising revenue increasing by 15.5% year-on-year to $77.3 billion (approximately £58.1 billion) during Q1 2026. Overall revenue also climbed sharply, reaching $109.9 billion (approximately £82.6 billion). The figures highlight one
Google has once again made its position clearer on what it considers low-value content. At a recent Search Central event in Toronto, Google’s Search Liaison Danny Sullivan expanded on the idea of “commodity content” and why it
Google search rankings are moving again, and many SEO professionals are seeing significant fluctuations across industries. Recent reports from the SEO community and major tracking tools suggest that Google Search volatility has increased sharply over the past
Search volatility has picked up again across Google results, and while there is no confirmed algorithm update attached to it, the pattern is familiar. This is not random noise. It is the kind of movement that usually
Google has quietly released its latest safety report for Maps, and the numbers are hard to ignore. Behind the scenes, a major clean-up is underway that directly affects how businesses appear in local search. For any company
When a negative search result appears, most businesses jump straight to one of two conclusions: push it down or accept it. The reality sits somewhere in between. Google provides a set of removal tools that can directly
Google has updated its guidance to confirm that spam report submissions may now contribute to manual actions against websites that breach its spam policies. This marks a clear shift from previous messaging, where spam reports were primarily
Google has introduced a new spam policy targeting “back button hijacking”, with enforcement starting on 15 June 2026. This is not a minor update. It is a direct ranking risk for websites using manipulative scripts or third-party
Recent discussion around Google’s file size limits has caused unnecessary concern across the SEO industry. The reality is far more straightforward, and for most websites, there is no immediate issue to resolve. Here is what matters. Google’s
Google has now completed the rollout of its March 2026 core update, bringing another wave of ranking volatility across search results. For businesses that rely on organic traffic, this update is not something to ignore. It is
Google has rolled out its March 2026 spam update, and it is already impacting search rankings across multiple industries. If your website traffic has shifted recently, this update could be the reason. This is not a minor
Google has been testing how AI-generated content appears in search results, and the implications are significant for businesses that rely on organic traffic. If you create content for your website, this is not something you can afford
Google has just taken another major step in reshaping how people discover local businesses, and if you rely on local visibility, this is one you can’t ignore. The introduction of “Ask Maps”, powered by Google’s Gemini AI,
Google search is changing quickly. For years, businesses invested heavily in SEO to earn visibility, traffic and leads from organic search. Now, with the introduction of AI Overviews, that model is shifting. Recent data suggests that AI-generated
Google’s search engine is going through one of the biggest shifts in its history. Artificial intelligence is now embedded deeply into how search works, and that transformation is still unfolding. In a recent interview, Google’s Head of
