Google has officially launched its May 2026 Core Update, and websites across multiple industries are already seeing ranking movement. The rollout began on 21 May and is expected to continue for around two weeks. For businesses that
Google has officially launched its May 2026 Core Update, and websites across multiple industries are already seeing ranking movement. The rollout began on 21 May and is expected to continue for around two weeks. For businesses that
For the past year, the SEO industry has been flooded with bold claims about how to rank in AI search. New terms such as GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) have appeared almost overnight,
Artificial intelligence is rapidly changing how people search online. Instead of relying solely on traditional search engines, users are increasingly turning to AI tools such as ChatGPT, Gemini and Claude to find answers, recommendations and services. Google
Google has confirmed a significant change to how search query data is presented in Google Ads. Search query reports may no longer reflect the exact terms users type into Google. Instead, advertisers are increasingly seeing interpreted or
Traditional SEO reporting is changing fast. Ranking reports, click-through rates and keyword positions still matter, but they no longer tell the full story. AI-powered search experiences are reshaping how people discover brands online, and most businesses are
Google search rankings are shifting again, and many website owners are already seeing sharp movement in traffic, keyword positions and visibility. According to on-going industry tracking and SEO community discussions, Google Search volatility increased heavily throughout late
Google Search is changing faster than many businesses expected. AI Overviews are already appearing in search results across countless industries, while AI Mode is pushing Google further towards a conversational search experience. For businesses that rely on
Google has reported another strong quarter, with advertising revenue increasing by 15.5% year-on-year to $77.3 billion (approximately £58.1 billion) during Q1 2026. Overall revenue also climbed sharply, reaching $109.9 billion (approximately £82.6 billion). The figures highlight one
Google has once again made its position clearer on what it considers low-value content. At a recent Search Central event in Toronto, Google’s Search Liaison Danny Sullivan expanded on the idea of “commodity content” and why it
Google search rankings are moving again, and many SEO professionals are seeing significant fluctuations across industries. Recent reports from the SEO community and major tracking tools suggest that Google Search volatility has increased sharply over the past
Search has changed, but not in the way many expected. The biggest shift is not just that AI tools like ChatGPT or Google AI Overviews are answering questions directly. It is that these systems are deciding which
Search volatility has picked up again across Google results, and while there is no confirmed algorithm update attached to it, the pattern is familiar. This is not random noise. It is the kind of movement that usually
For years I have seen SEO treated like a checklist where every task is assumed to carry equal weight. The reality is very different, and a recent comment from Google’s John Mueller reinforces that point: SEO is
Google has quietly expanded how search snippets behave by introducing “Read more” links that take users directly to specific sections of a webpage. Recently, Google published official guidance explaining how these links are selected and what site
The search industry has always had its share of bold claims. Agencies promising guaranteed rankings. Consultants positioning themselves as experts in every corner of search. But a recent statement from Google cuts through that noise with unusual
Google has quietly released its latest safety report for Maps, and the numbers are hard to ignore. Behind the scenes, a major clean-up is underway that directly affects how businesses appear in local search. For any company
When a negative search result appears, most businesses jump straight to one of two conclusions: push it down or accept it. The reality sits somewhere in between. Google provides a set of removal tools that can directly
Search engine optimisation has been declared “dead” many times over the past decade. In 2026, that claim still misses the point. SEO has not disappeared. It has changed shape. Businesses that rely on out-dated tactics are losing
Google has updated its guidance to confirm that spam report submissions may now contribute to manual actions against websites that breach its spam policies. This marks a clear shift from previous messaging, where spam reports were primarily
AI search optimisation is the process of improving your content so it can be understood, trusted, and used as a source by AI systems like ChatGPT. Unlike traditional SEO, which focuses on ranking in search engines, AI
