At Weblinx, we’re always emphasising that SEO isn’t just about ticking boxes. And the recent advice from Google reinforces this: you can execute perfect redirects, polish your link profile and run flawless site migrations, but if the
At Weblinx, we’re always emphasising that SEO isn’t just about ticking boxes. And the recent advice from Google reinforces this: you can execute perfect redirects, polish your link profile and run flawless site migrations, but if the
When people talk about a “cached page”, they’re referring to the version of your webpage that a search engine (chiefly Google LLC) last saved in its system. It’s like a snapshot of your page: what the crawler
A recent study by Nectiv examined thousands of prompts submitted to ChatGPT and found something important for anyone working in SEO: about 31% of prompts triggered at least one live search. That matters. Because it shows ChatGPT
Over the 15th to 17th October 2025 period, Google experienced a notable spike in search-ranking volatility. Analysts tracked a significant movement across SERPs, which has implications for businesses of all sizes and especially for performance-driven agencies like
Recent data from AlsoAsked (as reported by SERoundtable) shows a major shift: 38% of responses in Google’s People Also Ask boxes are now flagged as Ai-generated. That’s nearly double the ~18% recorded just months ago. In practice:
At Weblinx, we’re passionate about helping Manchester’s business community thrive in the digital age. As a city built on innovation, collaboration, and resilience, Manchester continues to be a powerhouse of creativity and enterprise, and we’re proud to
There’s a new (albeit somewhat speculative) development in Google’s inner workings: the so-called Google Goldmine Scoring System. Uncovered partly through a data leak and further explored by SEO consultants, it reveals how Google may be evaluating page
Over the past couple of days, the SEO community has been abuzz. Many are reporting significant ranking fluctuations across Google search results, especially from 7–8 October. While it’s hard to pin down exactly what’s behind the movements,
In an era where Ai is rewriting how people search, recent survey data reveals a striking truth: consumers are growing more sceptical of “the first result” even as AI-powered tools become a more common part of their
Google is experimenting with something that could rattle up the usual SEO playbook: Ai-generated descriptions for search results. In some tests, Google isn’t just summarising snippets, it’s replacing the meta descriptions you (or your team) painstakingly wrote
In typical Google Search fashion, change is coming, and fast. Google is reportedly experimenting with a tweak to its Ai-powered “Overview” boxes, turning the “Show More” button into a gateway to full Ai Mode. This subtle shift
Google has recently upgraded its AI Mode to deliver more visual, image-driven responses, not just text. This shift could change how your audience searches, browses, and expects results. As a digital business (whether you’re a retailer, a
Google is evolving. Its Ai-powered systems, such as Gemini (and other generative / large-language-model based layers), are now surfacing “Ai Overviews” (sometimes called “featured answers” or “Ai summaries”) that can answer user queries directly in results, reducing
If you’ve ever snapped up a domain that once housed someone else’s site, you may have wondered: does a domain’s past life haunt its future? According to Google’s John Mueller, yes, occasionally. But before you panic, he
Google has now wrapped up its latest spam update, which rolled out for nearly four weeks. The rollout began toward the end of August and finally closed in late September, making it one of the longest spam
Search engines are no longer just about what people type. Increasingly, they’re about what people say. From Siri and Alexa to Google Assistant and ChatGPT, voice-driven search is exploding, and it’s changing the way businesses need to
When businesses expand into new markets, they often underestimate how much search behaviour can change from one country to another. Nowhere is this more obvious than comparing Google’s UK and US results. On the surface, the search
When you type a search query into Google, Bing, or even Amazon, the results page usually shows a mix of “organic” results and “sponsored” results (ads). While organic results are ranked based on the search engine’s algorithms,
Markham Erickson, Google’s VP of Government Affairs and Public Policy, recently told The Verge that search behaviour is shifting. Instead of relying solely on the traditional “10 blue links,” people are increasingly looking for Ai-generated overviews that
If you run a small business, you’ve probably been told a thousand times that you need SEO. And it’s true. Without visibility in Google, your competitors will hoover up the customers who should be finding you. But
