In an era where Ai is rewriting how people search, recent survey data reveals a striking truth: consumers are growing more sceptical of “the first result” even as AI-powered tools become a more common part of their
In an era where Ai is rewriting how people search, recent survey data reveals a striking truth: consumers are growing more sceptical of “the first result” even as AI-powered tools become a more common part of their
Google is experimenting with something that could rattle up the usual SEO playbook: Ai-generated descriptions for search results. In some tests, Google isn’t just summarising snippets, it’s replacing the meta descriptions you (or your team) painstakingly wrote
Google is evolving. Its Ai-powered systems, such as Gemini (and other generative / large-language-model based layers), are now surfacing “Ai Overviews” (sometimes called “featured answers” or “Ai summaries”) that can answer user queries directly in results, reducing
Google has now wrapped up its latest spam update, which rolled out for nearly four weeks. The rollout began toward the end of August and finally closed in late September, making it one of the longest spam
Search engines are no longer just about what people type. Increasingly, they’re about what people say. From Siri and Alexa to Google Assistant and ChatGPT, voice-driven search is exploding, and it’s changing the way businesses need to
When businesses expand into new markets, they often underestimate how much search behaviour can change from one country to another. Nowhere is this more obvious than comparing Google’s UK and US results. On the surface, the search
If you run a small business, you’ve probably been told a thousand times that you need SEO. And it’s true. Without visibility in Google, your competitors will hoover up the customers who should be finding you. But
Running a business in Blackburn has always come with its challenges. Just down the motorway, Manchester flexes its muscles as the North’s commercial capital, while London dominates the national spotlight. To many, it might look like a
When people talk about SEO, they usually mean optimising a website so it ranks higher in Google search results. But not all SEO is the same. If you’re running a business that serves a local area, like
At Weblinx, we understand that investing in SEO can feel overwhelming. With so many agencies promising the world, it’s easy to feel sceptical. That’s why we’ve designed our SEO packages to be transparent, flexible, and results-driven, so
Search engine optimisation has always been about staying one step ahead. But in 2025, businesses need more than a one-size-fits-all SEO plan. They need flexibility. They need clarity. They need a partner who can deliver measurable results
Google’s June 2025 Core Update was rolled out from 30 June to approximately 17 July, a span of about 16 days and 18 hours. Labelled a "regular update," its goal was explicit: to surface more relevant, satisfying
Search Engine Optimisation can be the difference between a website that thrives and one that disappears into the depths of Google’s search results. However, not every SEO consultancy operates with the same skill, ethics, or effectiveness. Choosing
Let’s cut through the noise: If your site isn’t ranking, you’re probably shooting yourself in the foot somewhere. SEO isn’t a dark art, but it is brutal to those who get it wrong. Google doesn’t care about
Off-page SEO can either skyrocket your visibility or silently sabotage your efforts. Unlike on-page SEO, which you control directly, off-page factors are about how others (and the wider web) see your site. The problem? Most people mess
You can write Pulitzer-level content and build DA90 links, but if your technical SEO is a mess, none of it matters. Technical SEO quietly undermines your site's performance, remaining undetected until your rankings plummet. Here are nine
At first glance, search engine optimisation (SEO) might seem straightforward. Add some keywords, tweak a few settings, and your site will magically climb the rankings, right? If only it were that simple. In reality, SEO is one
Understanding user behaviour is key to crafting a successful online strategy. Whether you're running a blog, an e-commerce site, or a corporate website, monitoring click data provides invaluable insights into how your audience interacts with your content.
Content is king, but creating high-quality, engaging content consistently can be a challenge. This is where ChatGPT comes in. Powered by advanced language models, ChatGPT offers a range of benefits to content creators, from generating fresh ideas
Content creation and optimisation have become essentials for staying competitive. One of the most efficient ways to boost content quality and streamline the creation process is by leveraging artificial intelligence (Ai) tools. QuillBot, an Ai-powered paraphrasing and
