Recent data from AlsoAsked (as reported by SERoundtable) shows a major shift: 38% of responses in Google’s People Also Ask boxes are now flagged as Ai-generated. That’s nearly double the ~18% recorded just months ago.

In practice: rather than pulling directly from your site (as with featured snippets), Google is increasingly relying on its own Ai to craft answers.

Why you should care

• You might lose traffic from PAA clicks. If Google’s Ai responds directly, fewer users may click through to your content.
• Your content still matters. Many PAAs are still “website-cited” (i.e. sourced from pages). So strong, clear content still has power.
• You must adapt your strategy. Optimising solely for featured snippets or PAAs as they used to be isn’t enough anymore.

What we recommend to stay ahead

1. Answer questions clearly and directly
   Use a Q → A structure, with the question as a heading followed by a concise but informative answer.
2. Provide supporting depth
   After the short answer, expand with details, examples, stats or case studies. The AI might summarise your content, but people will still want the full depth, if it’s there, well structured.
3. Use question-based keyword research
   Use tools or PAA data (e.g. AlsoAsked, AnswerThePublic, or your SEO tools) to find the actual questions people ask in your industry.
4. Maintain authoritativeness
   Include proof, cited sources, expertise. Google’s Ai will likely opt to summarise from high-quality content, yours should be among it.
5. Monitor and iterate
   Track which questions you rank for, which are turning Ai vs website-cited, and adjust content accordingly.

Bottom line for Weblinx clients & prospects

Google is leaning harder into Ai. That means your content has to be sharper, more authoritative, and structured for both human readers and for Ai summarisation. Even if Google gives the summary, your site still has value when people want full, accurate, actionable content.

If you’d like us to audit your FAQ pages, structure your content for PAA/Ai, or build stronger SEO foundations to handle these shifts, Weblinx has you covered.

Want us to run a quick PAA/Ai readiness scan for your site? Just say the word.