Google’s former Search Liaison, Danny Sullivan, has stressed that search engine optimisation hasn’t fundamentally changed, it’s still about delivering value to people. Speaking at WordCamp US, Sullivan explained that the core principles behind SEO apply just as
At first glance, search engine optimisation (SEO) might seem straightforward. Add some keywords, tweak a few settings, and your site will magically climb the rankings, right? If only it were that simple. In reality, SEO is one
Understanding user behaviour is key to crafting a successful online strategy. Whether you're running a blog, an e-commerce site, or a corporate website, monitoring click data provides invaluable insights into how your audience interacts with your content.
Local SEO (Search Engine Optimisation) marketing is a digital marketing strategy focused on improving a business’s visibility in local search results on search engines like Google. It targets customers in a specific geographic area, making it ideal
Businesses are increasingly turning to Pay-Per-Click (PPC) advertising to drive traffic, increase sales, and gain visibility. However, one of the factors that can significantly impact PPC performance, often in ways marketers don’t anticipate, is algorithm updates. These
What is WooCommerce? WooCommerce is a powerful and flexible e-commerce plugin for WordPress that allows users to turn their WordPress sites into fully functional online stores. Launched in 2011, WooCommerce has grown to become one of the
Google is reverting to its traditional pagination bar for search results, replacing the continuous scroll feature. As of yesterday, continuous scroll is no longer available on desktop, and the mobile search version will follow this change in
Ever wondered about the intricate world of hyperlinks and their impact on search engine rankings? Let's delve into the realms of follow and nofollow links to decipher their significance in the vast landscape of the internet. Unveiling
Delivering a successful SEO promotion is the most powerful marketing product available online. Google organic search dominates the levels of traffic a website is able to obtain online. Using a mixture of design elements, page layout, content
Cast your minds back a few weeks and you may recall Gary Illyes semi-officially confirming how long 301 redirects need to be kept in place. Taking to Twitter, he sparked frenzied debate with the following statement: “Hands
