Voice SEO

Voice SEO is the process of optimising your website’s content to rank higher in voice search results. With the rise of smart speakers and voice assistants like Siri, Alexa, and Google Assistant, more users are turning to voice search for convenience and speed. Voice search queries tend to be more conversational and longer than traditional text-based searches, which means your content needs to match that style.

By focusing on conversational keywords and natural language and providing clear, direct answers, businesses can ensure they stay visible in this growing area. Voice SEO not only helps improve your site’s rankings but also ensures you meet the needs of modern, on-the-go customers.

If you want to stay ahead of the competition and capture voice search traffic, our expert team can help you optimise your website with cutting-edge voice SEO strategies. Let us take care of your SEO needs so you can focus on growing your business!

What are the benefits?

Increased visibility

Voice search is on the rise, and optimising for it helps your business appear in more search results, particularly in featured snippets or position zero. This strategy positions your brand prominently when customers conduct voice searches, resulting in an increase in organic traffic.

Enhanced user experience

Voice searches are conversational, and optimising for them means providing direct, clear answers to users' questions. This improves your website’s user experience, making it easier for potential customers to find exactly what they need quickly.

Stay ahead of competitors

As voice search becomes increasingly popular, businesses that adapt early will have a competitive edge. Voice SEO ensures you don’t get left behind in an ever-evolving digital landscape, positioning your business as a leader in your industry.

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Key Voice SEO elements

Question-cased content: Format content around common questions (e.g., “How do I…?” or “What’s the best…?”) to align with voice search queries.
Conversational tone:Write in a natural, human-like way to match the way users speak to voice assistants.
Long-tail & intent-based queries: Focus on search intent, optimising for both informational (“What is…”) and transactional (“Where can I buy…”) queries.
Voice search analytics: Track and analyse voice search performance to refine content strategies.
Multi-platform optimisation: Ensure content is optimised for various voice assistants, like Siri, Alexa, and Google Assistant.

Best practices for voice SEO

Implementing these best practices will ensure your website ranks higher in Google search results:

Optimise for natural language

Tailor content for conversational voice searches using long-tail, question-based keywords that that align with how users ask questions verbally.

Focus on local search

Optimise for local voice searches by using location-based keywords, claiming your Google My Business listing, and ensuring NAP (Name, Address, Phone Number) accuracy.

Provide clear, concise answers

Provide quick, direct answers to common questions to boost your chances of appearing in Google's featured snippets.

Mistakes to avoid

Avoiding common local SEO mistakes is crucial for improving your online visibility and attracting nearby customers. By addressing the issues below, you’ll strengthen your local presence and stay ahead of the competition.

Ignoring conversational keywords: Focus on natural, spoken phrases instead of the usual short, typed keywords to match voice search queries.
Neglecting local SEO: Optimise for “near me” searches by updating Google My Business and using local keywords.
Providing long-winded answers: Keep responses short and direct, as voice search favours concise answers.
Slow website speed: Ensure fast loading times, especially for mobile users, to maintain search rankings.
Lack of structured data: Use schema markup to help search engines understand and showcase your content.
Not optimising for featured snippets: Structure content for quick, clear answers to increase snippet visibility.

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Google’s algorithm impacting voice SEO

Google are always changing/updating their algorithms and this effects many different types of SEO and how we provide the service to you. Below are just some of the ways that Google’s ever-changing algorithms can effect voice SEO:

BERT & natural language processing (NLP)
Google’s BERT algorithm helps the search engine understand conversational language better, meaning voice search content must be written naturally and contextually relevant.

RankBrain & search intent
RankBrain prioritises user intent, so content optimised for voice search must directly answer questions in a clear and relevant way.

E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness)
Google ranks high-quality, credible content higher in search results, making authoritative and well-researched content crucial for voice SEO success.

Page speed & mobile usability
Google’s Core Web Vitals and mobile-first indexing prioritise fast, mobile-friendly websites, which directly impact voice search rankings.

Featured snippets & position zero
Google often pulls voice search answers from featured snippets, so structuring content to target position zero is key for visibility.

Want to optimise your site for voice searches and stay ahead of Google’s ever-evolving algorithms? Our SEO experts can help you rank higher and drive more traffic!

Your voice SEO questions answered

Why is voice SEO important?

Voice SEO is crucial because the rise of digital assistants like Google Assistant, Siri, and Alexa has changed the way people search online. Voice search queries are often longer, more conversational, and location-based, so optimising them helps businesses remain visible and competitive. With more users relying on voice search for quick answers, businesses that embrace voice SEO are better positioned to capture relevant traffic and improve user experience.

How can you optimise for a voice search?

To optimise your voice search, focus on the following:

Use long-tail keywords and question-based phrases that reflect how people speak.
Ensure your website is mobile-friendly and loads quickly, as most voice searches happen on mobile devices.
Optimise your local SEO with accurate business information and location-based keywords.
Structure content to answer common questions concisely, making it easy for voice assistants to pull your information.
Implement schema markup to help search engines understand and display your content effectively.

How does voice search SEO differ from traditional SEO?

Voice search SEO differs from traditional SEO in the following ways:

Query structure: Voice searches tend to be longer, more conversational, and phrased as questions (e.g., “What’s the best restaurant near me?”) compared to shorter, typed queries.
Focus on local: voice searches are often location-based, so local SEO is more crucial in voice search optimisation.
Answer formats: Voice search prioritises direct, concise answers that can be read out loud, while traditional SEO often targets broader content, like blog posts or long-form articles.
Device usage: Voice search is heavily used on mobile devices and smart speakers, whereas traditional SEO focuses on desktop search experiences.

Is voice search the future of SEO?

Yes, voice search is increasingly becoming the future of SEO. As smart devices become more integrated into daily life, voice searches are expected to account for a larger share of all searches. Optimising for voice search now can position your business for long-term success by improving visibility, enhancing user engagement, and adapting to evolving search habits.

Our Voice SEO Package

Comprehensive technical audit: In-depth analysis of your website’s technical health, identifying issues to be fixed.
Site speed optimisation: Performance enhancements, including image compression, code minification, and reduced page load.
Mobile usability optimisation: Ensuring your website is fully responsive and optimised for mobile devices.
XML Sitemap creation & optimisation: Generation and submission of an XML sitemap to ensure proper indexing of all pages.
txt configuration: Optimisation of robots.txt file to guide search engine crawlers and prevent indexing of irrelevant pages.
Canonical tag implementation: Proper use of canonical tags to resolve duplicate content issues and consolidate link equity.
Structured data implementation: Addition of schema markup to enable rich snippets in search results.
SSL/HTTPS security check: Verification and implementation of secure HTTPS protocols to ensure safe browsing experience.
Crawlability & indexability fixes: Resolution of crawl errors, 404 pages, and redirect issues to ensure effective indexing.
Competitor technical analysis: Evaluation of competitors’ technical SEO to identify best practices and improvements.
Core Web Vitals optimisation: Improving Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint.
Fast turnaround time: Technical SEO fixes and optimisations completed in a timely manner.
Detailed technical report: A comprehensive report outlining all technical SEO issues identified and actionable recommendations.

What We Need:

Website URL: The URL of the website to be optimised.
Target audience: Details about your target demographic or customer base.
Business goals: Key objectives (e.g., improve site speed, enhance crawlability, or boost technical performance).
Competitor URLs (optional): URLs of competitors’ websites for technical SEO comparison.
Access details: Access to your website’s content management system (CMS), hosting platform, or analytics tools.
Preferred focus areas (optional): Any specific technical SEO issues you want prioritised (e.g., site speed, mobile usability, or indexing).

If you don’t have specific goals or focus areas, provide us with your website URL, and we’ll conduct a thorough technical audit to propose a customised technical SEO strategy.