Technical SEO

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Technical SEO

Technical SEO refers to the process of optimizing a website’s infrastructure to help search engines crawl, index, and rank it more effectively. It focuses on aspects like site speed, mobile-friendliness, structured data, XML sitemaps, and fixing broken links. Ensuring a website is technically sound improves user experience and enhances its chances of ranking higher on Google.

What are the benefits?

Improved search engine crawling & indexing

A well-optimised website makes it easier for search engines like Google to crawl and index your pages, ensuring they appear in search results.

Faster website speed & better user experience

Technical SEO improvements, such as optimizing images and reducing unnecessary code, lead to faster load times, which enhances user experience and reduces bounce rates.

Higher search rankings & increased traffic

A technically sound website meets Google’s best practices, improving its chances of ranking higher, attracting more organic traffic, and boosting conversions.

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Key Technical SEO elements

Key elements of technical SEO include:

Site speed optimisation: Ensuring fast loading times for a better user experience and improved rankings.
Mobile-friendliness: Making sure the site is responsive and works well on all devices.
Crawlability & indexing: Using XML sitemaps, robots.txt, and structured data to help search engines understand your site.
Secure website (HTTPS): Ensuring your site is secure with an SSL certificate to protect user data.
Fixing broken links & redirects: Preventing errors like 404 pages and managing URL structures effectively.

Best practices for technical SEO

Follow these essential best practices to ensure your website is optimised for search engines, improves user experience, and ranks higher on Google.

Optimise website speed

Ensure fast loading times by compressing images, using a content delivery network (CDN), and minimising unnecessary code.

Improve mobile-friendliness

Make sure your website is fully responsive and provides a seamless experience across all devices, Google prioritises mobile-first indexing.

Fix crawlability & indexing issues

Use XML sitemaps, robots.txt, and structured data to help search engines understand and properly index your website.

Mistakes to avoid

Here are some key mistakes to avoid when it comes to technical SEO:

Neglecting mobile optimisation: With mobile-first indexing, failing to optimise for mobile devices can severely impact your rankings.
Ignoring crawl errors: Not regularly checking for crawl errors can prevent search engines from indexing your site properly.
Overlooking site speed: Slow page load times hurt the user experience and search rankings, so speed optimisation is crucial.
Unstructured URLs: Using messy or inconsistent URL structures can confuse both search engines and users.
Not using HTTPS: An insecure website (HTTP instead of HTTPS) can be flagged as unsafe, impacting trust and SEO.
Skipping XML sitemap creation: Failing to create or update an XML sitemap makes it harder for search engines to discover and index your content.

Avoiding these mistakes will help improve your site’s SEO health and visibility.

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Google’s algorithm impacting technical SEO

Google’s algorithm can significantly impact technical SEO. Google regularly updates its algorithms to improve search results, and many of these changes affect technical SEO aspects of a website. Here are some key ways the algorithm impacts technical SEO:

Page speed: Google prioritises fast-loading pages, so slow sites may see lower rankings.

Mobile-first indexing: Websites not optimised for mobile may experience ranking drops since Google uses the mobile version for indexing.
Crawlability and indexability: Technical issues like broken links or blocked resources can prevent proper indexing and affect visibility.
Structured data: Correct schema markup helps Google understand content and may lead to rich snippets.
HTTPS and security: Google favours secure sites, so not using HTTPS could hurt rankings.

Your technical SEO questions answered

Does technical SEO require coding?

Yes, technical SEO often requires some coding knowledge. It involves tasks such as optimising the website structure, improving page speed, managing redirects, and working with HTML, CSS, or JavaScript to ensure search engines can crawl and index the site effectively.

Is technical SEO off-page?

No, technical SEO is primarily on-page. It focusses on optimising the technical aspects of your website (like speed, mobile friendliness, and site structure) to improve its search engine visibility. Off-page SEO involves factors like backlinks and social signals.

How long does technical SEO take?

The complexity of the website and the issues it needs to address determine how long technical SEO takes. It can take anywhere from a few weeks to a few months to implement and see the full results, especially for large or older websites with significant technical problems.

What is the difference between technical SEO and SEO?

SEO is a broad practice that includes both on-page (content optimisation, keywords, etc.) and off-page (backlinks, social media signals) efforts. Technical SEO, on the other hand, focuses solely on the technical elements of a website that impact its ability to be crawled and indexed by search engines.

Our Technical SEO Package

Comprehensive technical audit: In-depth analysis of your website’s technical health, identifying issues to resolve.
Site speed optimisation: Implementation of performance enhancements and on-page elements to reduce page load times.
Mobile usability optimisation: Ensuring a fully responsive and optimised site for mobile to improve user experience and rankings.
XML Sitemap creation & optimisation: Generation and submission of an XML sitemap to ensure proper indexing of all pages.
txt configuration: Optimisation of robots.txt file to guide search engine crawlers and prevent indexing of irrelevant pages.
Canonical tag implementation: Proper use of canonical tags to resolve duplicate content issues and consolidate link equity.
Structured data implementation: Use of schema markup to enable rich snippets display in search results.
SSL/HTTPS security check: Verification and implementation of secure HTTPS protocols to ensure safe browsing.
Crawlability & indexability fixes: Resolution of crawl errors, 404 pages, and redirect issues for effective crawl and indexing.
Competitor technical analysis: Evaluation of competitors’ technical SEO setups to identify best practices and improvement.
Core Web Vitals optimisation: Improving Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint for better experience.
Fast turnaround time: All technical SEO fixes and optimisations completed and implemented on-site.
Detailed technical report: A comprehensive report outlining all technical SEO issues and recommendations to be implemented.

What We Need:

Website URL: The URL of the website to be optimised.
Target audience: Details about your target demographic or customer base.
Business goals: Key objectives (e.g., improve site speed, enhance crawlability, or boost technical performance).
Competitor URLs (optional): URLs of competitors’ websites for technical SEO comparison.
Access details: Access to your website, hosting platform, or analytics tools (e.g., Google Search Console).
Preferred focus areas (optional): Any specific technical SEO issues you want prioritised (e.g. speed, mobile usability, or indexing).

If you don’t have specific goals or focus areas, provide us with your website URL, and we’ll conduct a thorough technical audit to propose a customised technical SEO strategy.