We are Google SEO experts
We have been offering SEO services for over twenty years, in fact we were one of the first google seo companies in the UK! Our main concentration has always been Google. We offer tailored SEO techniques meant especially to compete for the top position on Google’s page one. Our SEO team strives to position your website at the top of search results. We specialise in boosting sites that have dropped rankings due to Google updates.
Why Google?
Largest market share
Google dominates the search engine market with over 90% of the global search engine share, 93% in the UK. By focusing on Google, you tap into the largest audience, ensuring more visibility and traffic to your website.
Advanced algorithms & tools
Google provides sophisticated algorithms and a range of tools like Google Analytics, Google Search Console, and Google Ads. These tools help you monitor your performance, improve SEO, and better understand user behaviour, all of which contribute to higher rankings and more targeted traffic.
Higher trust & credibility
People often perceive websites that rank well on Google as more credible and trustworthy. Google’s stringent guidelines and ranking factors encourage high-quality content and user experience, which can enhance your site's authority and reputation in your industry.
Check out our other SEO services
Google dominates 93% of UK traffic online
When they are ready to buy, your clients search for companies similar to yours on Google.
75% of people never browse past the first page, so if your website doesn’t rank on page one, your chances of making a sale significantly decrease.
Search engine optimisation (SEO) improves your website’s ranking for the search terms you want to appear for.
People are always searching for services and products no matter the time of day, and this is why organic traffic is best. On Google, organic traffic generates more clicks than any other sort of advertising.
Why choose iCONQUER for Google SEO?
- Top rankings: Professional SEO can get you in the top 10 on search engines, making your business more visible to potential customers.
- Proven success: We have many positive reviews showing we’re one of the best SEO companies in the UK.
- Quality over cheap: While cheap options exist, investing in quality SEO pays off with better long-term results.
- Easy access: We offer online appointments, making it simple to start with an online consultation.
- Full-service SEO: We provide a detailed list of services, including keyword research, on-page optimisation, content creation, and backlink building.
Best practices
Discover proven strategies and expert tips to help your website rank higher on Google and drive more organic traffic.
Optimise for user intent
Understand what your audience is searching for and create content that directly addresses their needs. Google rewards pages that provide high-quality, relevant content that aligns with user intent.
Focus on high-quality backlinks
Earning backlinks from reputable websites signals to Google that your content is credible & authoritative. Focus on building natural, high-quality links.
Improve page speed and mobile experience
Google prioritises sites that load quickly and provide a seamless mobile experience. Make sure your website is optimised for speed and mobile-friendliness.
Mistakes to avoid
Keyword stuffing: Overloading your content with keywords in an unnatural way can harm your rankings. Focus on writing for the user and naturally incorporate relevant keywords
Neglecting mobile optimisation: with mobile-first indexing, Google prioritises mobile-friendly websites. Lower rankings and a poor user experience may result from your site’s lack of mobile optimisation.
Ignoring quality content: Content is still king. Avoid using low-quality, thin content that doesn’t provide value. Google favours in-depth, informative, and well-structured content that satisfies searchers’ intent.
The importance of Google’s algorithms
Paying attention to Google's algorithms is crucial for achieving and maintaining high rankings on search results. Google continuously updates its algorithms to refine how it evaluates websites, prioritising factors like content quality, user experience, backlinks, and page performance. Ignoring these updates can cause your site to lose rankings, while staying informed allows you to adapt your SEO strategy accordingly. For instance, Google's Core Web Vitals update emphasises site speed and interactivity, while the Helpful Content update rewards genuinely useful content. By keeping up with these changes, you ensure that your website remains competitive, visible, and aligned with what Google values most in search rankings.
FAQ's
Your Google SEO questions answered
Can you do Google SEO yourself?
Yes, you can implement basic SEO strategies yourself, such as optimising content, using keywords, and improving the site’s speed. However, SEO is an ongoing process that requires technical expertise, competitor analysis, and staying updated with Google’s algorithm changes. An experienced SEO company has the tools, knowledge, and resources to deliver better, long-term results, helping you rank higher and drive more traffic efficiently.
How long does it take to see results from SEO?
SEO is a long-term strategy, and results typically take a few months to show. While some changes, like technical optimizations, may have an immediate impact, ranking improvements for competitive keywords often take 3-6 months or more.
Does Google Ads help with organic SEO rankings?
No, Google Ads doe not directly impact organic search rankings. However, running ads can drive traffic to your website, potentially increasing engagement and brand awareness, which may indirectly benefit SEO.
How often does Google update its algorithm?
Google makes thousands of updates to its search algorithm every year, including several major ones that can significantly impact rankings. Staying informed about these updates is essential to maintaining and improving your search rankings.
Can you do Google SEO yourself?
Yes, you can implement basic SEO strategies yourself, such as optimising content, using keywords, and improving the site’s speed. However, SEO is an ongoing process that requires technical expertise, competitor analysis, and staying updated with Google’s algorithm changes. An experienced SEO company has the tools, knowledge, and resources to deliver better, long-term results, helping you rank higher and drive more traffic efficiently.
How long does it take to see results from SEO?
SEO is a long-term strategy, and results typically take a few months to show. While some changes, like technical optimizations, may have an immediate impact, ranking improvements for competitive keywords often take 3-6 months or more.
Does Google Ads help with organic SEO rankings?
No, Google Ads doe not directly impact organic search rankings. However, running ads can drive traffic to your website, potentially increasing engagement and brand awareness, which may indirectly benefit SEO.
How often does Google update its algorithm?
Google makes thousands of updates to its search algorithm every year, including several major ones that can significantly impact rankings. Staying informed about these updates is essential to maintaining and improving your search rankings.
Our Google SEO Package
- Google Search Console Optimisation: Tailored for performance, ensuring optimal results.
- Keyword Research for Google: Identification of high-intent, Google-relevant keywords.
- On-Page SEO for Google: Optimisation of title tags, meta descriptions, headers, and content.
- Content Optimisation for E-E-A-T: Adhering to 'Experience, Expertise, Authoritativeness, Trustworthiness' guidelines.
- Google Business Profile Enhancement: Maximise your profile to boost local visibility.
- Technical SEO for Google: Fixes for crawl errors, indexing issues, and Core Web Vitals (LCP, CLS, INP).
- Backlink Strategy for Google: Acquisition of high-quality, Google-friendly backlinks from authoritative sites.
- Featured Snippet Optimisation: Structuring content for increased visibility in search results.
- Schema Markup Implementation: Addition of structured data (e.g., FAQ, Product, or Article schema).
- Competitor Analysis for Google: Analysis of competitors’ Google rankings and strategies.
- Mobile-First Optimisation: Making Google’s mobile-first indexing the priority.
- Performance Reporting: Detailed monthly reports delivered with actionable insights.
- Google Algorithm Compliance: Ongoing monitoring and adjustments to maintain best practices.
- Detailed Strategy Report: A comprehensive document outlining our Google SEO methodology and plan.
What We Need from the Client
- Website URL: The web address to be optimised for Google.
- Target Audience: Details about your target demographic or customer base.
- Business Goals: Specific objectives (e.g., improve Google rankings, increase organic traffic, or target local).
- Preferred Keywords (Optional): To compliment our own research efforts.
- Competitor URLs (Optional): Competitor website addresses for ranking and strategy comparison.
- Access Details: Access to your website and Google account for implementation and analysis.
- If you don’t have specific keywords or goals, provide us with your website URL and business details, and we’ll conduct thorough research to develop a customised Google SEO strategy.
