£1,000 £825 per month
Turn searches into sales with targeted PPC campaigns on Google and Bing.
Our search PPC package is designed to put your business in front of high-intent customers right when they’re looking for what you offer.
From strategic keyword targeting to compelling ad copy and smart bid management, we build and optimise campaigns that maximise clicks, conversions, and ROI. Whether you’re aiming to generate leads, drive sales, or boost local visibility, our paid search strategies are built to deliver results where it matters most, on the search results page.
Package Details
- Campaign strategy development: Creation of a customised PPC strategy tailored to maximise your ROI.
- Keyword research for PPC: Identification of high-intent, cost-effective keywords to target relevant audiences.
- Ad copy creation: Crafting compelling, high-converting ad copy for platforms like Google Ads, Microsoft Ads, or social media.
- Landing page optimisation: Design and optimisation of landing pages to align with ad campaigns, ensuring high conversion rates.
- Audience targeting setup: Configuration of precise audience segments (e.g., demographics, interests, behaviours) to optimise ad delivery.
- Bid management strategy: Implementation of automated and manual bidding strategies (e.g., CPC, CPM, CPA) to maximise budget efficiency.
- Ad extensions implementation: Addition of ad extensions (e.g., site links, callouts, structured snippets) to enhance ad visibility and click-through.
- Remarketing campaigns: Setup of remarketing ads to re-engage website visitors and increase conversions through tailored messaging.
- Display Ad creation: Design of visually appealing display ads for Google Display Network or social media platforms to boost brand awareness.
- Competitor analysis for PPC: Analysis of competitors’ PPC strategies, including keywords, ad copy, and budgets, to identify differentiation.
- Geo-targeting optimisation: Configuration of location-based targeting to focus ads on specific regions or local markets for maximum relevance.
- A/B testing plan: Execution of A/B tests for ad copy, visuals, and landing pages to identify top-performing campaigns.
- Performance tracking setup: Integration of tracking tools to monitor clicks, conversions, and cost-per-acquisition (CPA).
- Performance reporting: Detailed monthly reports summarising PPC metrics like impressions, clicks, conversions, and ROI.
- Budget allocation strategy: Recommendations for optimal budget distribution across campaigns and platforms.
- Detailed strategy report: A comprehensive document outlining the PPC methodology, including keyword strategies, approach, and tracking plan.
What we need from you
- Website URL: The URL of your website or landing pages for ad integration and analysis.
- Target audience: Details about your target demographic, including interests and behaviours, to refine ad targeting.
- Business goals: Specific objectives (e.g., increase leads, boost sales, or enhance brand visibility).
- Preferred keywords (optional): Any specific keywords or phrases you want to target).
- Competitor URLs (optional): URLs of competitors’ websites or ads for strategy comparison.
- Access details: Access to your ad platform accounts, website CMS, and analytics tools.
- Budget information: Your preferred daily or monthly PPC budget to guide campaign setup.
- If you don’t have specific goals, keywords, or budget details, provide us with your website URL and business information, and we’ll conduct thorough research to develop a customised PPC marketing strategy.
