Businesses are increasingly turning to Pay-Per-Click (PPC) advertising to drive traffic, increase sales, and gain visibility. However, one of the factors that can significantly impact PPC performance, often in ways marketers don’t anticipate, is algorithm updates. These

Microsoft has published a press release confirming the transition of all search, shopping, and Dynamic Search Ads campaigns without automated bidding strategies to Enhanced CPC (eCPC) as of the beginning of March. The update is predicted to