As the months pass, Google diligently introduces algorithm updates aimed at improving the overall quality of search results. By remaining well-versed in these updates, businesses can dynamically adjust their strategies and retain a competitive edge in the

Google has officially lifted the lid on the new Google Partners directory, engineered to make it "easier than ever to find the right partner to help you grow your business." “Google Partners use their Google Ads expertise to

Making total sense of Google’s Webmaster Guidelines has never been easy. Not least because they are so incredibly long and complicated, compounded by the fact that they are being amended and updated on a near-constant basis. Consequently,

Cast your minds back a few weeks and you may recall Gary Illyes semi-officially confirming how long 301 redirects need to be kept in place. Taking to Twitter, he sparked frenzied debate with the following statement: “Hands

Since the dawn of contemporary SEO, it has been theorised that the use of bold has SEO value both in terms of improving the on-page experience and appealing to Google’s crawlers, which apparently appreciate the appropriate use

Reports of suspected Google algorithm updates have become so commonplace they are easy to overlook, particularly when it comes to the minor tweaks that prompt little more than modest change. But what has become the norm over