If someone is searching for a service or product online, they will more than likely turn to Google. According to a study carried out by SEM Rush, Google holds over 88% of the market share for search
Many elements play a part in SEO and one of the Google updates is the E-A-T updates referring to ‘Expertise-Authority-Trust’ factors for your website. Why is E-A-T important for SEO? The important elements based around each: Expertise:
In the vast expanse of the internet, where websites have become the cornerstone of modern businesses and personal endeavours, one vital consideration reigns supreme: the domain name. A virtual abode, the domain name serves as a digital
As the months pass, Google diligently introduces algorithm updates aimed at improving the overall quality of search results. By remaining well-versed in these updates, businesses can dynamically adjust their strategies and retain a competitive edge in the
Delivering a successful SEO promotion is the most powerful marketing product available online. Google organic search dominates the levels of traffic a website is able to obtain online. Using a mixture of design elements, page layout, content
Claiming your business on Google Maps and setting up a full Google Business Profile is a must. If you want to appear prominently in Google’s local search rankings and have any chance of reaching your target audience,
Google has officially lifted the lid on the new Google Partners directory, engineered to make it "easier than ever to find the right partner to help you grow your business." “Google Partners use their Google Ads expertise to
Making total sense of Google’s Webmaster Guidelines has never been easy. Not least because they are so incredibly long and complicated, compounded by the fact that they are being amended and updated on a near-constant basis. Consequently,
Cast your minds back a few weeks and you may recall Gary Illyes semi-officially confirming how long 301 redirects need to be kept in place. Taking to Twitter, he sparked frenzied debate with the following statement: “Hands
Since the dawn of contemporary SEO, it has been theorised that the use of bold has SEO value both in terms of improving the on-page experience and appealing to Google’s crawlers, which apparently appreciate the appropriate use
